It’s pronounced ‘vis-co’
Just like the 1960s had hippies, the 1970s had punks, the 2010s has VSCO girls – a fashion subculture well-liked by Gen Z-ers.
Characterised by way of a comfortable, easy breezy California aesthetic, the distinctive design is one thing of a a reaction to the greater excessive glam popularised by Instagram.
Dubbed anything from the “new girl next door” check out a (less flattering) « basic » visual, VSCO woman tradition can be viewed a successor towards the very very very early Noughties “tumblr girl” aesthetic. (suite…)